产品经理的42个原则-原则2:Work on Products You Are Passionate About:专注于你热爱的产品!

Let’s face it, product management can be a tough job.

让我们面对现实,产品管理可能是一个艰巨的工作。

We often have a lot of responsibility yet little formal authority.There are multiple groups of stakeholders (customers, management, salespeople, support, etc.) who all have ideas and demands that they wish to see included in our products, which means we end up having to say “no” often. In some cases, we work in engineering-driven companies, which creates a culture where it is difficult to influence and have a big impact on the products we manage.

我们通常有很多责任,但很少有正式的权力。有许多利益相关者(客户、管理人员、销售人员、支持人员等),他们都有自己的想法和需求,希望看到我们的产品中包含这些想法和需求,这意味着我们最终不得不经常说“不”。在某些情况下,如果我们在工程驱动型的公司工作,我们就很难在这样的公司改变这种文化,并且难以在我们管理的产品上施加大的影响。

I also believe that product management can also be the most interesting job in the world.

我也相信产品管理也可能是世界上最有趣的工作。

Being able to set product strategy, lead your team to create products that your customers love, and be responsible for the overall success of a product can be exhilarating.

能够制定产品战略,带领你的团队创造出你的客户喜欢的产品,并对产品的整体成功负责是令人兴奋的。

The one common factor that I have noticed about the best product managers is that they choose to work on products that they are very passionate about. It could be a passion for the technology, for solving a hard customer problem, or for changing the way customers work or play. Or it could be a passion for capturing a market and implementing a winning strategy. But, nonetheless, there is passion for what they are doing.

我注意到,最好的产品经理有一个共同因素,就是他们选择为他们所钟情的产品工作。这种热爱可以是对于技术的,对于解决客户难题的,也可以是对于改变客户工作或娱乐的。或者,它可能是一种捕捉市场并实施成功战略的热情。但是,尽管如此,他们仍然对自己的工作充满热情。

I have managed many different products in my career. In my experience, the times when I enjoyed my job the most were when I was working on something that I had tremendous passion for. At Apple, I was the product manager for the Macintosh Human Interface— though it was an incredibly difficult job, I loved what I was doing. At Symantec, I was in charge of C++ and Java development tools. Although the product didn’t excite me, the prospect of capturing the market when Java first appeared did excite me, and we managed to do just that.

在我的职业生涯中,我管理过很多不同的产品。根据我的经验,我最享受的工作时间是什么时候呢,就是我在做我非常热爱的事情的时候。在苹果的时候,我是Mac人机界面的产品经理——尽管这是一项非常困难的工作,但我依然爱她。在赛门铁克的时候,我负责c++和Java的开发工具。虽然这个产品并没有让我兴奋,但是当Java首次出现,占领市场的前景确实让我兴奋,我们做到了。

So why is passion so important?

那么为什么激情如此重要呢?

Even in the best of product management jobs there are always going to be some very difficult challenges.If you are working on something that you don’t care deeply about you simply won’t have the tenacity and persistence to do what needs to be done in order for the product to succeed. This drive to succeed has to come from within.No one can “command” you to be passionate about your product.I have seen many product managers fall into the trap of working on things they really don’t care about and ultimately they end up hurting their careers and chances for advancement.

即使产品管理工作是最好的,也总是会有一些非常困难的挑战。如果你在做一些你不太关心的事情,你就不会有足够的毅力和坚持去做那些为了产品成功而需要做的事情。这种成功的动力必须来自内心。没有人能“命令”你对你的产品充满热情。我看到过很多产品经理掉进了一个陷阱,他们在做自己并不关心的事情,最终他们会伤害自己的职业和晋升机会。

The other reason that passion is so important is that it is infectious.

激情如此重要的另一个原因是它具有感染力。

If your team sees that you are excited about and committed to what you are doing, it will carry over to them. Your salespeople will be more excited about selling your products. The engineers will be more excited about what they are building. And your company will know that your products are important and are going to succeed.

如果你的团队看到你对自己正在做的事情感到兴奋和投入,他们就会接受你。销售人员会对销售你的产品更感兴趣。工程师们会对他们正在建造的东西更感兴趣。你的公司会知道你的产品很重要,并且会取得成功。

Life is short. Work on something that you really care about. If you aren’t doing this right now, make a commitment to make a change. Either make the change or else find some aspect about the products you are managing that can get you excited. Perhaps you can set a market share or revenue goal and get the corresponding strategy and tactics into place to see if you can make it happen. Or perhaps in parallel with your day-to-day work you can identify some unmet customer needs and help your company bring a brand new product to market. Whatever you do, don’t waste your life by working on something you don’t care about deeply.

生命是短暂的。做一些你真正想做的事情。如果你现在没有这样做,那么就为改变而做出承诺。要么做出改变,要么找到你正在管理的产品中让你兴奋的方面。也许你可以设定一个市场份额或收入目标,并制定相应的战略和战术,看看你是否能实现它。或者在你日常工作的同时,你可以发现一些未被满足的客户需求,并帮助你的公司将一个全新的产品推向市场。无论你做什么,都不要把生命浪费在那些你不太关心的事情上。



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