产品经理的42个原则-原则18:Carve Out “Think” Time:挤出思考时间!

Product managers—carve out some “think” time in your busy day to be more productive and to deliver better results.

产品经理们——在你忙碌的一天中挤出一些“思考”的时间会更有效率,并带来更好的结果。

Product managers are often overwhelmed by day-to-day operational and tactical responsibilities. Urgent tasks such as reporting, solving urgent customer queries, responding to the sales groups,and reviewing marketing collateral are constantly on the product manager’s agenda. Product managers repeatedly say that they have little time to focus on the important, more strategic activities that generate real value for the business.

产品经理经常被日常的操作和战术职责所压倒。诸如报告、解决紧急客户询问、响应销售团队以及审查营销材料等紧急任务,都是产品经理的日程。产品经理们反复强调,他们没有时间专注于那些为企业带来真正价值的重要的、更具战略性的活动。

Whilst it’s almost impossible to stop supporting the product at the operational level, it’s vital that product managers carve out “think” time in their working week or month.

虽然在操作层面上停止支持产品几乎是不可能的,但产品经理们在他们的周或月的工作中挤出一些“思考”时间是至关重要的。

Product Management Rule: So What Does “Think” Time Actually Mean?

产品管理规则:那么“思考”时间到底意味着什么呢?

“Think” time is essentially about taking a moment to consider the long-term prospects of the product, explore new markets, discover untapped opportunities, learn about alternative product solutions, and up-skill on product management techniques. It’s reflective, quiet time to step aside from the day-to-day machinations of supporting the product.

“思考”时间本质上是花点时间考虑产品的前景,探索新的市场,发现未开发的机会,了解供选择的产品解决方案,以及提高产品管理技术的技巧。这是一种沉思的、安静的时间,可以从日常的支持产品的权谋中走出来。

As a product management consultant working on a project for a cable television channel in Australia, I noticed that producers and editors made an effort to carve out some free time from their tight daily television production schedules. They used what they called “think” time to dream of fresh story lines, explore new ways to promote existing television content, and generally took time away from their desks to refresh their minds and to help think creatively.

作为一名在澳大利亚的有线电视频道工作的产品管理顾问,我注意到制片人和编辑们努力从他们紧张的日常电视节目制作中抽出一些空闲时间。他们用他们所谓的“思考”时间来筑梦新的故事线,探索新的方式来推广现有的电视内容,并且通常从他们的办公桌旁抽出时间来更新他们的思想,这有助于他们创造性地思考。

The Serious Side of “Think” Time

“思考”时间严肃的一面

The strategic role of the product manager is complex and requires quiet time to consider and reflect on customer problems, the direction of the market, and the strategic path and alignment of the product against the business strategy. Sitting at a desk responding to operational problems or preparing that all important slide pack for senior management leaves little time for product managers to consider or uncover innovative solutions to these issues.

产品经理的战略角色是复杂的,需要安静的时间来考虑和反思客户的问题、市场的方向,以及产品与业务策略的战略路径和一致性。而坐在办公桌前应对运营问题,或者为高级管理层准备所有重要的幻灯片,让产品经理没有时间考虑或发现解决这些问题的创新方案。

“Think” time is productive time. The benefits may not be immediate but are enormous. The benefit of “think” time is evident across many industries and professions.

“思考”时间是有产出的时间。好处可能不是立竿见影的,但却是巨大的。“思考”时间的好处在许多行业和职业中都很明显。

Stefan Sagmeister, a New York designer and TED 2009 speaker, closes his studio and takes a sabbatical every seven years. The time out, he says, not only gives him the opportunity to rejuvenate but enables him to develop innovative design solutions to common problems.

斯蒂芬萨格梅斯特是纽约的一名设计师,也是2009年的TED演讲者,每七年他会关闭自己的工作室去休假。他说,这段时间不仅给了他恢复活力的机会,还使他能够为共同的问题开发创新的设计方案。

Ferran Adria an infamous Spanish chef opens his restaurant El Bulli seven months of the year. The other five months he spends experimenting with new cooking techniques and ingredients. As a result, El Bulli is one of the most successful restaurants, receiving two million reservation requests per year.

费伦阿德里亚是一位声名狼藉的西班牙厨师,他开了7个月的餐厅-El Bulli。在其余的五个月里,他开始尝试新的烹饪技术和配料。因此,El Bulli餐厅是最成功的餐厅之一,每年收到200万份预订请求。

3M ensures that their engineers set aside 15 percent of their time to engage in any desired activity in the workplace. Scotch Tape® and Post-it Notes® were created as a result of this downtime.

3 M确保他们的工程师留出15%的时间在工作场所从事任何想要的活动。透明胶带和便利贴是由于这个空闲时间产生的。

With a little “think” time, the product manager is ultimately a better product manager for the company, the benefits of which manifest in profitable products that deliver greater business value and a competitive advantage in the marketplace.

只需要一点“思考”时间,产品经理最终会成为公司更好的产品经理,体现出来的好处就是有利可图的产品,以及在市场上带来更大的商业价值和竞争优势。

Pencil In “Think” Time Now

现在用记事本开始“思考”时间

Product managers must make a conscious effort to set aside some time in their work schedule to allow for “think” time.

产品经理必须有意识地在工作计划中留出一些时间给“思考”时间。

As a start, pencil in a two-hour meeting every month for “think” time and, as this activity becomes familiar, increase the frequency of “think” time to every week.

作为一个开始,每个月用一个两小时的会议开始记录“思考”时间,当这个活动变得熟悉时,增加每周“思考”时间的频率。

Spend “think” time reading an inspiring book, catching up on your favorite blogs, sketching new product ideas, tinkering with new software, and talking to leaders outside of the product management profession or to a leader working in a different industry. An essential aspect of “think” time is to step away from direct product management tasks.

花“思考”时间读一本鼓舞人心的书,了解你最喜欢的博客,草拟新产品的想法,摆弄新软件,与产品管理行业之外的领导者交谈,或者在不同的行业工作。“思考”时间的一个重要方面是远离直接的产品管理任务。

More importantly, the product manager must commit to continue “think” time in busy periods. This commitment eventually derives results that are similar to those of 3M’s and others.

更重要的是,产品经理必须在繁忙时期持续投入到“思考”时间中。这种坚守最终会产生与3 M和其他类似的结果。

Product managers remember that always “doing” may not necessarily generate profitable results or lead down the desired path.

产品经理们要记住,通常“做”,不一定会产生有用的结果,也不一定会导致期望中的结果。



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