Usability vs. Aesthetics

Usability vs. Aesthetics

可用性VS美学

 

I think most would agree that the general state of web site design is still in its infancy, at least as practiced by most companies. While there are some notable exceptions, many sites, even from major players, are often either very difficult to use, downright ugly, or both. I have been thinking a lot about this lately, and I have formed some theories as to why so many sites are bad, and what it will take to make this a better world as we all spend an increasing amount of our life interacting with the web.

我想绝大多数人都同意目前网站设计的整体情况还处于初期,至少被大多数公司证实是这样。虽然有一些明显的例外,但许多网站,甚至包括很多主要站点,通常要么是非常难用,要么是极度丑陋,或者两者兼有。近来我一直在思考这个问题,我也就为什么有如此多糟糕的网站总结了一些理论,随着我们的生活和网络的关系越来越密切,有什么方法能够让现状变得更好一些呢。

I have long noted that too few companies invest the time and resources in user experience that they should, and I plan to focus more on that general topic in the coming months. However, what I have had a harder time explaining is why companies that do invest still often have such bad sites.

很长时间里,我发现很少有公司把时间和资源投入到他们本来应该投入的UE上,我计划在接下来的时间里继续关注这个事情。然而,我要花一些时间来说明为什么许多有此投入的公司依然做不出一个好的网站。

Two edge cases in particular struck me as interesting. On the one hand, so many of the graphic/visual design firms have these beautiful, artistic sites, that are difficult to read and poorly structured. On the other hand, many of the interaction design firms have very usable sites that are easy to navigate and find the info you need, yet are boring, primitive and unappealing.

两个很尖锐的情况引起了我的兴趣。一个是,许多图像/视觉设计公司有很多漂亮、具有艺术气息的站点,但是却很难被浏览和构架的非常糟糕。另一个是,许多交互设计公司有可用性非常好的站点,导航清晰,易于找到自己需要的,但是却是乏味、粗糙和不能引起人注意的。

I think what these two cases illustrate is that the disciplines of interaction design and visual design are very different and that to have a site that is both usable and appealing you need both skills on your design team. Some teams are very lucky and they have a designer that is talented at both types of design, but in more cases I think they just expect that since they hired a designer that person should be able to do both, and they can’t.

我想这两种情况就说明交互设计和视觉设计在理念上是有着很大的不同的,这就需要让你的设计团队在设计一个网站的时候考虑到可用和美观。一些团队是幸运的,他们有一个兼具着两种技能的天才,但更多的情况是,我认为他们期望所雇佣的设计师能够具备这两种能力,但是他们却不能。

Even worse, but most common of all, is when the company has neither type of designer, and they look to either the product manager or the UI/Web engineer to design the site. When I talk to enterprise companies this is unfortunately still the norm. When I talk to consumer companies, they usually have one or the other type of designer.

更糟的是,当公司里没有这些设计师的时候,他们要么让产品经理,要么让UI/WEB工程师来设计这个网站。我和一些服务于企业的公司交流过,很不幸,这竟然成了一种准则。我也和一些服务于消费者的公司交流过,他们通常只是有其中一种类型的设计师。

Many teams feel that the visual design of a product or site is not really important. They argue that what matters is the functionality and the value proposition, and that things like nice colors, fonts, icons and layout are just unnecessary and superficial fluff. I strongly disagree with this view, and the more products I see the stronger I believe a) in the role that emotion plays in successful products; and b) the direct role visual design plays in creating that emotion.

许多团队感觉产品或者网站的视觉设计不是真的重要。他们证明功能和价值定位才是重要的,而那些例如nice的色彩、字体和布局这些事情就只是用处不大和不值得关注的了。我非常不同意这种观点,看到的产品越多,我越坚定我的想法a)成功的产品一定有情感的因素在起作用;b)视觉设计在创建这个情感时起到直接的作用。

You can show the exact same functionality to a user, one with wireframes and one with a good visual design, and the overall response can be dramatically different. I will discuss this in more detail in a future article.

你能够看出,对于一个用户来说,有一个同样的功能,一个是基于线框展示,另一个是基于好的视觉设计展示,其反馈一定会有戏剧性的不同。我会在下一篇文章中详细阐述。

Much like product management and product marketing are different functions requiring different training and skills, interaction design and visual design are different functions requiring different training and skills.

这就如同产品管理和产品营销是不同的职能,需要不同的训练和技能,交互设计和视觉设计同样也是不同的,也是需要不同的训练和技能的。

I have oversimplified somewhat here. I haven’t discussed the critical roles the product manager or usability engineers play in coming up with a site that is both usable and enjoyable.  And if the site performs like a dog, or is riddled with bugs, then that will of course impact the experience in a big way too. But fundamentally I believe you need both interaction and visual design skill sets to deliver a good user experience, and that these people need to work closely with the product manager to define the product, which includes both the functionality and the user experience.

我做一个简单的总结。我一直没有讨论产品经理或者可用性工程师在构建一个兼具可用和令人享受的站点时所起到的关键作用。如果一个网站运行的像一只狗,或者被bug搞得千疮百孔,那么,自然会很大程度上影响用户体验。但是,从根本上说,我相信你一定需要交互和视觉设计技能去交付一个好的用户体验,这些人需要和产品经理紧密的工作区定义这个包括功能和UE的产品。

分享到QQ 分享到微信 分享到微博

0 条评论

发表我的观点

取消

  • 昵称 *
  • 邮箱 *
  • 网址