产品经理的42个原则-原则42-These Are Our Rules-What Are Yours!这是我们的原则-你的呢!

As we look to advance our products, we must be aware of the larger picture and environment in which we work.

当我们期望改进我们的产品时,我们必须意识到我们工作的大环境。

Rules are designed to prevent failure and, in particular, the repetition of failure.

规则的目的是防止失败,特别是防止重复的失败。

The majority of rules in the book emerged from the personal, observed, or near failures of each rule’s author in bringing a successful product to market. It is therefore worth reflecting on the fact that this seemingly concise book of 42 Rules contains over five centuries of collected wisdom from the contributors, and many of these lessons were learned from the school of hard knocks.

书中的大部分规则都来自于每个规则的作者在将一个成功的产品推向市场时的个人、观察到的或接近失败的地方。因此,值得反思的是,这本看似简洁的书包含了42条规则,其中包含了作者五个多世纪来收集的智慧,其中许多教训都是从逆境中学来的。

If you were searching for the grand unified theory of physics, forty-two might seem like a large number. But in the much more complex world of product management, forty-two is relatively small—enough to capture the essence of the topic, but not to cover every situation you will encounter in your career.

如果你在寻找大而标准的物理理论,42看起来可能是一个很大的数字。但是在更加复杂的产品管理世界中,42个相对较小,足以抓住主题的本质,但不能涵盖您在职业生涯中遇到的所有情况。

Therefore, each day we must ask what we can do to make our products more successful.

因此,每一天我们都必须问我们能做些什么来让我们的产品更成功。

The rules contained in this book can help by provoking you to think differently about how you do your job and manage your products. But this book, or any other book for that matter, does not contain all the answers, nor does it contain the nonexistent single formula for success.

本书所包含的规则可以激发你以不同的方式思考如何做好你的工作和管理你的产品。但是这本书,或者其他任何与之相关的书,并没有包含所有的答案,也没有包含不存在的成功公式。

As we look to advance our products, we must be aware of the larger picture and environment in which we work.

当我们期望改进我们的产品时,我们必须意识到我们工作的大环境。

Do we understand our customers?

我们了解我们的客户吗?

Do we understand how they perceive value?

我们理解他们如何感知价值吗?

Does our team know this as well?

我们的团队也知道这一点吗?

Is there a solution that our company is capable of delivering, and have we persuaded management to invest in this opportunity?

我们公司是否有能够提供的解决方案,我们是否说服管理层投资于这个机会?

Through this endeavor, we each create our own rules of what works, what doesn’t, and what can be improved.

通过这一努力,我们每个人都创造了自己的规则,什么可行,什么不可行,什么可以改进。



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