【EBOOK】B2B产品管理的20条实用规则

RULE 1 If product managers don’t do their jobs, the other departments will fill the void.

如果产品经理不做好自己的工作,其他部门就会填补空缺

RULE 2 An outside-in approach increases the likelihood of product success.

由外向内的方法增加了产品成功的可能性

RULE 3 Time spent on the strategic reduces time wasted on the tactical.

花在战略上的时间减少了浪费在战术上的时间

RULE 4 In the absence of market facts, he who owns the compiler wins

在缺乏市场事实的情况下,谁拥有编译器谁就是赢家

RULE 5:Product Management determines the go-to-market strategy; Marcom executes the strategy

产品管理决定产品进入市场的战略;传播人员执行这个策略

RULE 6:Product Management should help sales channels, not individual salespeople.

产品管理应该帮助销售渠道,而不是单个的销售人员。

RULE 7:Be able to articulate your distinctive competence.

能够清晰地表达你产品的独特能力。

RULE 8:Your opinion, although interesting, is irrelevant

你的观点虽然有趣,但无关紧要 

RULE 9:The building is full of product experts. Your company needs market expert

大楼里到处都是产品专家。贵公司需要市场专家

RULE 10:Find market segments that value your distinctive competence

找到那些重视你独特能力的细分市场

RULE 11:Don’t expect your sales channel to conduct win/loss analysis

不要期望你的销售渠道去做盈亏分析 

RULE 12:The answer to most of your questions is not in the building

你大部分问题的答案都不在大楼里

RULE 13:Every “product” needs a product manager and a business case

每个“产品”都需要一个产品经理和一个商业案例

RULE 14:Look for opportunities to deliver the remarkable

寻找机会实现卓越

RULE 15:With positioning, the focus is on what we do for the buyers

对于定位,重点是我们为买家做什么 

RULE 16:Positioning should be complete before you start developing

在开始开发之前,定位应该完成 

RULE 17:You need a positioning document for each type of buyer

你需要为每种类型的购买者做一个定位文档

RULE 18:Name the product after positioning is finished

定位完成后再给产品命名

RULE 19:Provide collateral, tools, and programs to support each step in the sales cycle

提供材料、工具和方案来支持销售周期中的每一步

RULE 20:The market-driven product manager should be the final authority on what goes into the product

市场驱动的产品经理应该是产品的最终权威


B2B产品管理的20条实用规则

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