【你们最关心的来了】想拿多少薪资?我觉得把文中的“美元”换成“人民币”就可以了!

This article details general Product Manager salary data based on salary information reported by Salary.com and Hired.com in January 2021.

本文根据Salary.com和Hired.com于2021年1月发布的薪酬信息,详细介绍了一般产品经理的薪酬数据。

Status of the Job 2021: Product Manager

Interest in product management roles has soared in the past five years. A Google Trends analysis shows that interest in the search term “product manager jobs” has increased by 104% since January 2016 and interest in “product manager salary” by 55%. And that’s no surprise. A Product Manager does meaningful work as he or she is one of most critical strategic drivers in a company, outside of the executive team.

在过去的五年里,人们对产品管理职位的兴趣激增。谷歌趋势分析显示,自2016年1月以来,人们对搜索“产品经理职位”这个词的兴趣增加了104%,对“产品经理薪水”的兴趣增加了55%。这并不奇怪。产品经理做有意义的工作,因为他或她是公司最关键的战略驱动者之一,而不是执行团队。

The unique role touches all aspects of the business, involves a deep understanding of the customer’s pain points, and dishes out a high salary (yes!). But with great reward, comes great responsibility. Product Managers are ultimately responsible for the success or failure of their products. Their contribution and direction are crucial to the success of high-performing organizations—and their bottom line. Let’s review the current salary ranges by seniority and what steps you can take to boost your own pay.

这个独特的角色涉及业务的各个方面,包括对客户痛点的深刻理解,并提供高薪(是的!)。但是奖赏越大,责任越大。产品经理对他们产品的成功或失败负有最终责任。他们的贡献和方向对高绩效组织的成功和他们的底线都是至关重要的。让我们来看看目前按资历划分的工资范围,以及你可以采取哪些步骤来提高自己的工资。

Product Manager Salary for 2021

Many looking to jump into the field ask two questions: “Do Product Managers get paid well,” and “Do Product Managers get bonuses?” Though a Product Manager’s salary will vary depending on experience, industry, and location, salaries stay strong. Many companies offer Product Managers a bonus based on some kind of Objectives and Key Results system, and some offer equity, but this, will all depend on the company you land in.

许多想进入这个领域的人会问两个问题:“产品经理的薪水高吗?”和“产品经理有奖金吗?”尽管产品经理的薪水会因经验、行业和地点的不同而有所不同,但薪水一直都很坚挺。许多公司会根据某些OKR体系为产品经理提供奖金,还有一些公司会提供股权,但这一切都取决于你所在的公司。

All salary data listed below was reported from Salary.com, based on U.S. averages.

以下列出的所有薪资数据均来自Salary.com,基于美国平均水平。

Product Manager Salary $130,867 Total Compensation

产品经理的工资总额为130867美元

The Product Manager advocates for, and is essentially the voice of the customer. This role leads the development and growth strategy for a product —including driving vision and innovation, producing roadmaps, prioritizing initiatives, and helping articulate features and benefits to the market.

产品经理是客户的代言人,本质上是客户的声音。这个角色领导一个产品的开发和增长战略——包括驱动愿景和创新,制定路线图,确定计划的优先级,并帮助明确产品的特征和市场利益。

An entry-level Product Manager salary in 2021 stands at $86,005 Base.

2021年,初级产品经理的底薪为86,005美元。

Director of Product Management Salary $254,844 Total Compensation

产品管理总监薪酬共计254,844美元

The Director of Product Management is the champion for a portfolio of multiple products, product processes, and tools. Typically responsible for providing product vision and roadmaps across the portfolio, this role leads a team of product managers who handle end-to-end product development, from Product requirement documents to product launches.

产品管理总监是多个产品的组合、产品流程和工具的冠军。该角色通常负责提供跨产品组合的产品远景和路线图,领导一个处理首尾相连产品开发,从产品需求文档到产品发布的产品经理组成的团队。

VP of Product Management Salary $410,245 Total Compensation

产品管理副总裁工资410,245美元总补偿

The most senior Product Manager salary we’ll review is the VP of Product Management. The role functions as a member of the executive team of either a division of a large company or the whole company itself. They make sure that the division or company as a whole is building, shipping, and supporting the right products.

我们将看到的最高级别产品经理的薪水是产品管理副总裁。该角色的作用是作为一个大公司的一个部门或整个公司本身的执行团队的成员。他们确保部门或公司在构建、交付和支持正确的产品上是一个整体。

Product Manager Salaries by Location

According to Hired.com, Product Managers are highest in demand in the San Francisco Bay Area, New York, and London. For 2021, the top three salaries are offered in major cities on the west coast: $169,195 in the San Francisco Bay Area, $160,000 in San Diego, and $156,490 in Seattle. These locations boast major tech giants like Amazon, Google, and Qualcomm.

根据招聘网站Hired.com的数据,产品经理在旧金山湾区、纽约和伦敦的需求量最大。2021年,排名前三的城市都在西海岸主要城市:旧金山湾区为169195美元、圣地亚哥为16万美元、西雅图为156490美元。这些地区拥有亚马逊、谷歌和高通等科技巨头。

How to Increase Your Product Management Salary in 2021

 

Living large

大的公司

Product Managers at large companies (>500 employees) compared to small or mid-sized companies (<500 employees) have different and notable experiences.Notice some of the big items of those surveyed include: 51% aim to become a product leader, 31% are setting aside budget for product tools, and their most important strategic activities surround product development and managing the roadmap. Does this sound like you? Do you have the drive to become a leader? Do you feel it is important to invest in good product tools for you and your team? These are some of the attributes you may need when looking to land a role in these larger companies.

大型公司(多于500名员工)的产品经理与中小型公司(少于500名员工)的产品经理相比较,有着不同且显著的经验。需要注意的是:这些受访者中有51%的人希望成为产品领导,31%的人希望为产品工具留出预算,他们最重要的战略活动是围绕产品开发和路线图管理。这听起来像你吗?你有成为领导者的动力吗?你觉得为你和你的团队投资一个好的产品工具很重要吗?如果你想在这些大公司谋得一份工作,你可能需要具备这些品质。

Bonus Tip: As a candidate, don’t overlook the soft skills. Brandye Sweetnam, Director of Product Management at Netflix, says “I prefer to hire for soft skills over hard skills as those are much harder to learn on the job. I look for common sense, communication, and problem-solving skills when hiring as these are all critical to a Product Manager’s success.”

额外提示:作为求职者,不要忽视软技能。Netflix产品管理总监布兰迪•斯威特南(Brandye Sweetnam)表示:“与硬技能相比,我更喜欢招聘软技能,因为这些技能在工作中更难学习。在招聘时,我看重的是常识、沟通和解决问题的能力,因为这些都是产品经理成功的关键。

Big-ticket markets

高价市场

Yes, companies in more expensive job markets tend to provide those higher salaries. But due to the pandemic, the chance for remote workers to jump onto those markets has increased. Many companies have opted to (and many required) to make the switch to a fully remote or hybrid-type structure. It gives them the freedom to tap into talent outside of their geographic area, and in turn, gives candidates who wouldn’t otherwise have the opportunity a chance to land those roles—without the huge move. Our map above shows some of the highest Product Manager salaries by location. It won’t be easy to land a job in these markets—just knowing your stuff won’t be enough. You may have a deep understanding of the job, but you’ll need to demonstrate that in the interview.

是的,在更昂贵的就业市场的公司往往会提供更高的薪水。但由于疫情的爆发,远程工作者进入这些市场的机会增加了。许多公司已经选择(并且要求)转换到完全远程或混合类型的结构。这给了他们挖掘地域以外人才的自由,反过来,也给了那些本来没有机会获得这些职位的候选人机会——无需大规模调动。我们上面的地图显示了一些按地区划分的最高产品经理工资。在这样的市场里找工作并不容易——仅仅知道你的能力是不够的。你可能对这份工作有深刻的了解,但是你需要在面试中表现出来。

You’ll also want to get a handle on a clear interview strategy. According to Ken Kranseler, who has hired dozens of Product Managers at companies like Microsoft and Amazon, “the expectation of the ‘perfect Product Manager’ is a myth and hiring companies realize this. You should understand which aspect(s) of this ‘perfect PM’ are most important for the role, where you might be deficient, and how to compensate.”

你还需要掌握一个清晰的面试策略。肯·克兰塞勒(Ken Kranseler)曾在微软(Microsoft)和亚马逊(Amazon)等公司招聘过数十名产品经理。他表示:“对‘完美产品经理’的期望是一个神话,招聘公司都意识到了这一点。你应该了解这个“完美PM”的哪个方面对这个角色最重要,你可能有哪些不足,以及如何弥补。

Bonus Tip: Check out this list of go-to interview questions fielded directly from Directors and VPs of Product Management. It includes the types of answers they are looking for from candidates.

额外提示:看看下面这些直接由产品管理总监和副总裁们回答的面试必备问题。它包括他们想从候选人那里得到的答案的类型。参考这篇文章《【推荐】明年面试和求职,有这几道题就够了—产品管理主管的10个面试问题和建议

Climbing the ladder

向上攀爬

One of the quickest ways to move up the ranks is to skill up. Sharpening your Product Manager skills is vital to your success in the role, which affects your seniority level, and therefore, your paycheck. You’ll want to up-level by gaining more experience and undergoing formal product management training. This will give you the opportunity to deepen your knowledge and understanding of the core Product Manager skills. Our survey reported that 50% of those who lead product management teams have received formal training, with at least 15% higher levels of training compared to individual-contributor Product Managers.

晋升最快的方法之一就是提高技能。提高你的产品经理技能对你的职位成功至关重要,它会影响你的资历,进而影响你的薪水。你会想要通过获得更多的经验和接受正式的产品管理培训来提升自己。这将给你机会加深你的知识和理解核心产品经理技能。我们的调查显示,50%领导产品管理团队的人都接受过正式的培训,与个人贡献型产品经理相比,他们的培训水平至少高出15%。

Make This Year, Your Year

Salary data aside, dollars alone won’t make for a fulfilling career. Product Management is meaningful work as it allows you the chance to innovate and better serve humanity’s needs with great products. If you love the work and want to get better at it, there’s one big key: Never stop learning. Make a plan on when and how you will work to grow yourself professionally.

撇开工资数据不谈,单靠钱并不能成就一份令人满意的职业。产品管理是一项有意义的工作,因为它让你有机会创新,用伟大的产品更好地满足人类的需求。如果你热爱这份工作,想要做得更好,有一个很重要的关键:永远不要停止学习。制定一个计划,告诉自己什么时候、如何工作来提升自己的专业水平。

Boost the skills—boost the dollars.

提高技能——提高收入。

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